Chrysler’s future looks promising
September 22, 2009 by Automotive
Filed under Automotive news
Chrysler is happening at the moment, in a major restructuring. Before the collapse came in the 2008 , it also was going through a major restructuring of the hand of his former owner. But now the changes will really come.
The new CEO of Chrysler, Sergio Marchionne , and is intended as reappoint the three brands of the Group, for once and for all as it should grow.
The idea is to relaunch the three brands again, where they propose to develop new models, from here to 5 years. In November Marchionne give a statement, expressing what the strategy is that it has for the three brands.
On the side of Chrysler , the idea is to make it a luxury signature as Cadillac (which Daimler became very ill, and I carry a Chrysler almost to disappear). I only hope, is that cars are good quality and are part of the great history of the firm, and are not simply grilled and optical changes in relation to other models Fiat Group . Also expected to participate in all segments.
With Dodge , the idea is to make a firm truly sporty, something the old Chrysler had achieved with the Viper , but in the mid 90s and 2000, were responsible for completely erased.
And Jeep , the idea is to just leave it, but with new technology Fiat . But it is not what we’re thinking, we will not see models , Fiat Alfa Romeo and Lancia with the logo of Jeep , because if so, are doomed to fail . The goal, as the CEO of signature, Michael Manley , will they get new engines and technological advances Fiat .
If all is well, Chrysler is one of those brands you want to have in his garage.
Track | eGMCarTech
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